14.04.2025 13:09:28
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Global Finance recognizes BBVA for its data strategy, AI and empathetic customer service
The international publication presented two awards to ADA, BBVA’s global data platform, a pioneer in the financial sector, and to a process that applies behavioral economic techniques to telephone debt negotiation using an empathetic approach with the customer. In addition, its AI Factor was once again recognized as one of the best financial innovation laboratories in the world.Weiter zum vollständigen Artikel bei Banco Bilbao

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